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The Recipe Run KFC

When the most important videogame launch of the year has in-game items to craft your most iconic product (and a literal doppelganger of your brand mascot) you have the responsibility to react in real time and use the opportunity to get people to try it. And that's exactly what we did.

Contagious prediction for Cannes Lions Entertainment for Gaming Grand Prix 2024 (Click to read the full article).

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Marca: KFC
Equipo Anunciante: Kerman Romeo, Beatriz Martínez
Agencia: PS21
Dirección General Creativa: Victor Blanco
Dirección Creativa: Rubén Sanchez, Rubén Caja, Alfonso Moreno
Cuentas: Marta Gutierrez
Creatividad: Pablo Buendía, Daniel Vázquez

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