copywriter_

This campaign isn't translated because only  Spanish people will get it.
It revolves around Josep Pedrerol, a locally famous football journalist with a very distinct personality and numerous pop culture moments.
He was the perfect figure to introduce Taxdown (a new app designed to file your taxes in just 15 minutes) into de Spanish market, as he was the embodiment of the brand: energetic, fast and easy to get.
The brilliance of the campaign and the reason why it worked so well (+360k new users / x10 downloads compared to the previous year) lies in choosing the right influencer for the brand, not the most famous.