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DANIEL VÁZQUEZ
copywriter_
Handball = Handmade KFC | KFC
🤝 IF THERE'S A HANDBALL, THERE'S FREE HANDMADE KFC🤝
What started as a push notification brief to capitalize the Eurocup (for which KFC España y Portugal doesn't have a sponsorship) turned into this handcrafted madness of a promo, letting everyone know that KFC's chicken is handmade in the most fun way possible and boosting the downloads of the KFC App.
Cliente: KFC
Agencia: PS21
Chief Creative Officer: Víctor Blanco
Creative Directors: Alfonso Moreno, Rubén Caja
Creatives: Pablo Buendía, Daniel Vázquez
Designer: Paula Gonzalez
CMO: Kerman Romeo
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